The best restaurants and professionals are already Sherry Lovers

Sherry wines are an open secret. There is no place in the world where they do not have a fan club, a chef, or a sommelier who remains indifferent to them, nor anyone capable of not succumbing to their personality when they get to know them closely, guided by a sherry lover. There is a Sherry wine lover inside each of us, waiting for someone to help us discover them.

Precisely for that reason, because a sherry lover is made by the hand of another sherry lover, we created Sherry Week, a week during which more than 200 restaurants in Madrid, Barcelona, and Seville surprised their diners with pairings between their culinary creations and Sherry wines, revealing their versatility and character. Like every week, ours also had its Sherry Weekend, in which 9 prestigious wine shops in Madrid and Barcelona created experiences around Sherry wines, reaching more than 80,000 consumers.

Furthermore, during the campaign, we trained more than 750 professionals, including sommeliers and front-of-house staff. If you come across any of them, you will have no trouble recognizing them, because Sherry is already in their hearts.

It is in restaurants where consumers are most daring, where we are most open to discovering new products and experimenting. That is why we are big fans of using this channel, in which we are specialists, to help brands grow for which it is a relevant sales channel, or to gain notoriety as a preliminary step to entering other channels.